The Challenge
Users think in Tasks. Not Devices.
img:User want to send a photo to their PC
People don't think in terms of phones, PCs, or tablets—they think in terms of goals. The experience often breaks due to disconnected systems, inconsistent interfaces, and unclear mental models. Cross-device experiences are not only a technical challenge but also a UX challenge of continuity.
The Insight
Cross‑device experiences are not about moving files. They are about preserving context.
68%
Users switch devices during a task
53%
Lose context during transitions
31%
Repeat actions unnecessarily
Understanding Cross-device Behavior
Users Don't Switch Tasks. They Switch Devices.
From the user's perspective, devices are merely touchpoints in a continuous journey. The real challenge is preserving context, intent, and momentum across every transition.
Designing for Continuity & Building a Unified Experience

Rather than designing isolated features, I focused on creating a connected ecosystem that helps users maintain context as they move between devices.










